Top Smart TVs Under £400 on 0% APR with TrustPay

Finding the perfect smart TV can be a bit of a juggle, especially when you're keeping an eye on your budget. But fear not! You can absolutely snag a superb smart TV for under £400 that’s packed with all the streaming goodness you could wish for. And the best part? With TrustPay at Trusty Stores, you can spread the cost with 0% APR, no credit checks, and repayments tailored to suit you, up to £1,200.

Let’s dive into some of the top picks that often fall into this fantastic price bracket. While specific models can change, these are the types of features and brands you should keep an eye out for.

What to Look For in a Budget Smart TV

Before we get to the TVs themselves, here's a quick rundown of what makes a great budget smart TV:

• Resolution: At this price point, you'll mainly be looking at Full HD (1080p) or sometimes even 4K UHD. For smaller screens (under 43 inches), Full HD is perfectly sharp. For larger screens, 4K really shines.
• Screen Size: You can typically find TVs from 32-inch up to 50-inch within this budget. Think about where your TV will go and how far you'll be sitting from it.
• Smart Platform: This is key! Look for TVs with built-in smart systems like Roku TV, Freeview Play, Fire TV Edition, Android TV, or proprietary systems from brands like Samsung (Tizen) or LG (webOS). These give you access to all your favourite streaming apps like Netflix, BBC iPlayer, ITVX, Disney+, and more.
• Connectivity: Make sure there are enough HDMI ports for your gaming console, soundbar, and other devices, plus USB ports for media playback.
• Sound Quality: While budget TVs won't have cinema-quality sound, look for features like DTS or Dolby Audio support for an improved experience. A soundbar is always a good upgrade later on.

Our Top Picks (Examples of what you can find)

Hisense A4 Series (e.g., A4G, A4H)

Hisense has really made a name for itself offering incredible value. Their A4 series often comes in 32-inch, 40-inch, and 43-inch sizes, frequently landing under £300, sometimes even under £250 for the smaller models. You'll typically find:

• Full HD or 4K UHD resolution (depending on size)
• VIDAA U Smart OS: This is Hisense's own smart platform, which is very user-friendly and offers all the major streaming apps.
• DTS Virtual:X: Enhances the audio experience.
• Freeview Play: Catch-up TV built-in.

These are fantastic all-rounders for a main TV in a smaller room or a secondary TV in a bedroom.

TCL P638 Series / C635 Series

TCL is another brand that punches above its weight in the budget category. Their P638 or C635 series are often available in 43-inch or 50-inch sizes, sometimes dipping just under the £400 mark during sales. Key features often include:

• 4K UHD Resolution: Sharp and vibrant picture quality.
• Google TV / Android TV: A very comprehensive smart platform with access to thousands of apps via the Google Play Store, plus Google Assistant built-in.
• HDR10/HLG Support: For improved contrast and colour.
• Dolby Audio: Decent sound for the price.

If you can find a TCL 4K model within your budget, it's an excellent choice for a living room TV.

Samsung AU8000/AU7100 Series

While newer Samsung models might push past the £400 mark, older generation 43-inch or 50-inch models from the AU7100 or AU8000 series can sometimes be found at great prices, especially as new ranges are released. These offer:

• 4K UHD Resolution: Samsung's picture processing is always top-notch.
• Tizen Smart OS: One of the best and most intuitive smart platforms out there, with a huge range of apps.
• Crystal Processor 4K: For upscaling content to near 4K quality.
• Adaptive Sound: Adjusts sound based on content.

If you prefer a more premium brand name, keep an eye out for these Samsung models during promotions.

LG UQ7000/UQ7500 Series

Similar to Samsung, LG’s entry-level 4K TVs, like the UQ7000 or UQ7500 series, can sometimes be found under £400 for 43-inch or 50-inch sizes. You'll get:

• 4K UHD Resolution: LG also delivers excellent picture quality.
• webOS Smart OS: Another fantastic and highly user-friendly smart platform with the Magic Remote (sometimes sold separately, or included with higher-tier models).
• α5 Gen5 AI Processor 4K: For picture and sound optimisation.
• Active HDR: Supports multiple HDR formats.

LG’s webOS is a joy to use, making these models a strong contender.

Fire TV Edition / Roku TV Models (e.g., from JVC, Toshiba, Bush)

Many brands now license Amazon's Fire TV or Roku's excellent smart platform. These are fantastic because the smart system is so polished and easy to use. Look out for:

• Built-in Fire TV or Roku TV: Access to all major streaming services and often voice control via Alexa or Google Assistant.
• Various Sizes: Often found in 32-inch up to 50-inch, with 4K options available.
• Great for Streamers: If you primarily watch content from streaming apps, these are incredibly convenient.

These can often be some of the most affordable smart TVs on the market, especially for their features.

Getting Your TV with TrustPay

Remember, no matter which fantastic smart TV you choose, Trusty Stores makes it super easy to bring it home. With TrustPay, you can get up to £1,200 store credit with 0% APR, and we don't carry out credit checks. This means you can spread the cost of your new TV into manageable, interest-free monthly payments that fit your budget, without any hidden fees or complicated applications.

It’s a straightforward way to get the tech you need today and pay for it comfortably over time. So, why wait to upgrade your viewing experience?

Frequently asked questions

What does 0% APR mean?

0% APR (Annual Percentage Rate) means you won't pay any interest on the amount you borrow. You simply pay back the original cost of the item in agreed instalments, without any extra charges for borrowing.

Do I need a good credit score for TrustPay?

No, TrustPay is a no-credit-check facility. We understand that not everyone has a perfect credit history, which is why we focus on affordability and a straightforward application process, not your credit score.

Can I use TrustPay for other items at Trusty Stores?

Yes, absolutely! TrustPay credit up to £1,200 can be used across a wide range of products at Trusty Stores, not just TVs. You can spread the cost of washing machines, laptops, phones, and much more, all with 0% APR and no credit checks.

Shop with Trusty Stores today and find your perfect budget smart TV on 0% APR! You can get up to £1,200 credit with TrustPay, no credit checks required.